Phantom
Phantom is a blockchain organization referenced in a talk by Denis Balitskiy concerning marketing and growth strategies within the Web3 space.
Context of Mention
Denis Balitskiy discusses the challenges and strategies of expanding blockchain projects to multiple chains. Specifically, he notes that when spreading their operations, it is crucial to adapt messaging to fit each specific chain’s unique audience:
- When moving operations from Theta to Hedera, the narrative was changed to emphasize “bullish content on how to grow and why staking is important.”
- For Phantom and Solana, where “mercentary defi” is prevalent and there is less interest in staking, the narrative needed to pivot to how gains could be made from staking.
Significance
The adaptability in Phantom’s approach highlights the diverse challenges blockchain projects face in maintaining relevance and engaging their communities across different platforms. This requires a keen understanding of each ecosystem and tailored communication strategies.
Related Concepts
Tags
Phantom is an example of how blockchain projects must remain flexible and strategically position themselves to adapt to varying expectations and behaviors within different blockchain communities. This comparative approach is essential for sustained growth and engagement in the rapidly evolving Web3 environments.
This content was generated by AutoGraph, a TinyCloud product. Generated at Mon, 26 Aug 2024 15:13:56 GMT