9th floor is referenced in a metaphor made by Denis Balitskiy during his presentation. The statement implies that just because many people follow a certain trend or practice, it does not make it inherently correct or beneficial. The example given is:
“If I ask you to jump from the 9th floor of a building, would you do it? Because everybody does.”
This analogy illustrates the importance of critical thinking and not just following the crowd without proper evaluation, especially in marketing and product development contexts.
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