14 Years

In various contexts within the transcript, the period of 14 years is highlighted by multiple speakers, emphasizing significant experiences and transformations across different fields, including marketing, technology, and socio-economic changes.

Key Points:

  • Marketing Experience: Denis Balitskiy discusses his 14 years of experience in marketing, indicating a deep understanding of customer psychology, social proof, social media engagement, and effective email marketing.
  • Technological Journey: One of the speakers mentions spending 14 years living in Brazil, developing a deep relationship with technology, such as the influence of Napster and a long career at Apple. This period includes launching an educational platform named Ckana.
  • International Experience: The same speaker originally from France, discussed their move to Zanzibar with Kristof two years ago, indicating a significant transition period influenced by global movements and socio-economic developments.

Marketing Expertise:

  • Proven marketing methods: Detailed competitor analysis, narrative building, and maintaining a minimum viable community have been refined over 14 years.
  • Customer Insights: Emphasis on understanding customer psychology and conversations developed over many years.
  • Social Media: Importance of engagement rates and tailored belief systems for each social media platform.

Technological Advancements:

  • Early Technological Engagement: Influence of early internet experiences like Napster.
  • Career at Apple: Frustrations and innovations leading to the creation of new platforms such as Ckana.
  • Ckana’s Growth: Rapid scaling to over a billion videos and courses worldwide, showcasing significant technological achievements and challenges like high hosting costs.

Socio-Economic Projects:

  • Zanzibar Mafia: Refers to key individuals (like Florian and Christoph) involved in socio-economic and technological projects in Zanzibar.
  • Sovereign Internet: Discussion on building decentralized infrastructures to create sovereign digital spaces for different regions, tackling issues of centralization and digital colonization.

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