Context
Speaker: Denis Balitskiy
The recording misses the first 10 minutes of the talk by Denis Balitskiy.
Key Points from the Talk
Storytelling in Marketing
- Denis stresses the importance of storytelling for businesses, emphasizing how Gary Dowell sold Pet Rocks in 1975. Effective storytelling is crucial for web3 and AI companies to present their technology and market potential compellingly.
Consumer Understanding
- To succeed, companies must understand the different conversations happening in their customers’ minds. Customers have varying needs and interests based on their involvement in crypto, NFTs, and other areas.
- It’s important to conduct interviews and build a Minimum Viable Community (MVC) before a Minimum Viable Product (MVP).
Social Proof and Engagement
- Social proof can significantly influence customer decisions, as demonstrated through a CIA study about behavior change.
- Displaying social proof effectively on social media is essential for growth. Companies need to leverage their user numbers, partnerships, and other metrics to build credibility.
Social Media Strategy
- Engagement is key on social media. Denis achieved organic growth from 560 to 70,000 followers in six months by focusing on engagement, without using bots or paid methods.
- Techniques include using tweet storms, daily engagements, and strategic content calendars.
Email Marketing
- Email marketing is highly effective, with open rates of 30%+ in the web3 space. It’s crucial to use email as a primary marketing channel.
- Sending daily emails and using a strategic approach can yield better engagement compared to social media alone.
Predictable Acquisition System
- Developing a predictable acquisition system involves understanding the different levels of customer conversations and using marketing funnels to guide potential customers through the buying process.
Examples and Case Studies
- Various examples and case studies were shared to illustrate successful application of these principles, including approaches to interviewing customers, positioning models, and handling influencers.
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